Tag Archives: sports marketing

Sports show love to the military for a price that’s not right

Posted on by Gail

During the last several years, we’ve seen members of the United States military honored at professional sports events with heart-warming reunions, stunning standing ovations, waving flags and touching warrior tributes. The public loves the ceremony and thought that their favorite … Continue reading

Attract women to the NFL with respect, not recipes

Posted on by Gail

Last week the Tampa Bay Buccaneers announced its “RED Women’s Movement” marketing campaign, which is designed to attract females to the Bucs’ brand. I respect the end. The means, however, made thousands of women, including me, cringe. In its news … Continue reading

Tampa Bay Bucs have women seeing RED but not in the way it intended

Posted on by Gail

To those outside of Florida and the Twitterverse that haven’t heard of the Bucs RED for Women marketing campaign that was announced this week, you missed a publicity mess. Man or woman, it might make you react like I did: ARE … Continue reading

css.php