Tag Archives: publicity

Sports PR is about helping media do their job

Posted on by Gail

Sports PR, along with every industry, has changed, but I maintain that those that publicize teams, individuals and products are in the business of making information and access relatively simple for media that cover them. The opposite seemed to happen in … Continue reading

Roger Goodell passed on opportunity to reenergize his NFL leadership

Posted on by Gail

Super Bowl XLIX attracted 114.5 million viewers, making it the most watched show in U.S. television history. That’s ALL of television history. Not just sports programming. So it’s all good with the National Football League’s image because so many watched … Continue reading

NFL draftees — take charge of your brand from Day One

Posted on by Gail

Congratulations to the dozens of young football players who will be drafted by one of 32 National Football League teams during the next four days. This is likely to be one of those days you will remember the rest of … Continue reading

When social media is cruel, keep communication lines open

Posted on by Gail

You’ve heard the phrase “if you can’t say something nice, don’t say it at all.” Most of us were taught that lesson before kindergarten, but it escaped some people who hide behind screen names and spew mean-spirited comments on social … Continue reading

Whatever Penn State did with its PR efforts, do the opposite

Posted on by Gail

Sports, among other things, can serve as a respite for fans to forget about ills in the world. This week, the wicked face that stared us from our computer and television screens came from the world of sports. As a … Continue reading

I’ve got some catching up to do!

Posted on by Gail

This is one of those posts in which I emphasize to people to do as I suggest, not as I do. Just WRITE! (And produce video, too.) I haven’t written in awhile. My focus has been on client projects, but … Continue reading