Tag Archives: public relations

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Sports PR is about helping media do their job

Posted on by Gail

Sports PR, along with every industry, has changed, but I maintain that those that publicize teams, individuals and products are in the business of making information and access relatively simple for media that cover them. The opposite seemed to happen in … Continue reading

The NFL could generate great PR beyond the Super Bowl

Posted on by Gail

I was interviewed for a podcast last week when the host asked me about sports organizations that do the public relations thing wrong and what they could do to improve. I was really at a loss because there haven’t been … Continue reading

Customer service is part of public relations

Posted on by Gail

Get your feet off the counter, stand up and greet your customers with a smile when they walk through the door! I realize that customer service is more than a polite “hello, may I help you?” It’s more than asking … Continue reading

Leading the Deflategate PR battle is …

Posted on by Gail

During the last weeks, I have read more sports legalese than most anyone who’s not a sports agent should. I have read about more bickering than you will hear at a dinner table with small children. I have read about … Continue reading

Roger Goodell passed on opportunity to reenergize his NFL leadership

Posted on by Gail

Super Bowl XLIX attracted 114.5 million viewers, making it the most watched show in U.S. television history. That’s ALL of television history. Not just sports programming. So it’s all good with the National Football League’s image because so many watched … Continue reading

Wisconsin company’s endorsement deal with Seahawks’ Wilson is a PR dream

Posted on by Gail

Sometimes public relations professionals work long hours to produce campaigns, craft precisely worded news releases, and hit “send” on messages at just the right moment for businesses. Other times their charismatic, performance driven and kind-hearted football-player endorser leads his team … Continue reading

Johnny Football must become Johnny Truth. Today.

Posted on by Gail

Never mind the Biogenesis-related Major League Baseball suspensions that are being announced as I write. We expected those. What we didn’t see coming is the latest sports crisis at the hands of Texas A & M and Heisman Trophy winning … Continue reading

Milwaukee Brewers, team owner step up to meet PR challenge

Posted on by Gail

If there was any doubt that Milwaukee Brewers owner Mark Attanasio wants to make good on not only a losing season but an unfortunate one for fans after leftfielder Ryan Braun accepted a 65-game suspension for violating Major League Baseball’s … Continue reading

Ryan Braun will always have a PR challenge

Posted on by Gail

Maybe you’ve heard… Brewers left-fielder Ryan Braun was suspended for 65 games, the balance of the regular season, by Major League Baseball for violating the organization’s drug program. While neither party specified the violations for which Braun was suspended, that … Continue reading

Whatever Penn State did with its PR efforts, do the opposite

Posted on by Gail

Sports, among other things, can serve as a respite for fans to forget about ills in the world. This week, the wicked face that stared us from our computer and television screens came from the world of sports. As a … Continue reading

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