Tag Archives: PR

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Sports PR is about helping media do their job

Posted on by Gail

Sports PR, along with every industry, has changed, but I maintain that those that publicize teams, individuals and products are in the business of making information and access relatively simple for media that cover them. The opposite seemed to happen in … Continue reading

Sports PR was front-and-center in this week’s news

Posted on by Gail

It was quite a week of you’re into sports PR case studies. Or just into sports. Sure, there’s that college conference basketball tournament thing. A few overtimes, buzzer-beaters and upsets are always good for a sport that seems to emerge … Continue reading

Sports network revenue stories educate consumers about more than stock prices

Posted on by Gail

There is reason for sports networks and their corporate parents to be concerned each time a negative revenue report is released in 2016, and it’s not all about dollars and cents on the surface. Sports networks – ok, ESPN in … Continue reading

The NFL could generate great PR beyond the Super Bowl

Posted on by Gail

I was interviewed for a podcast last week when the host asked me about sports organizations that do the public relations thing wrong and what they could do to improve. I was really at a loss because there haven’t been … Continue reading

PGA golfer Steve Elkington knows how to tick off a lot of people

Posted on by Gail

While I wish I would have been quicker to write about the exemplary presser NFL Draft prospect Michael Sam conducted at the NFL Combine during the weekend (it’s a must-watch for ALL athletes), it’s the negative that drives me to … Continue reading

Stupid happens. Just ask Riley Cooper.

Posted on by Gail

Make no mistake about it. Eagles receiver Riley Cooper was caught in a swamp of stupid when a video of him berating an African-American security guard at a concert surfaced last week. Like many, I wrestled with whether his comment … Continue reading

Milwaukee Brewers, team owner step up to meet PR challenge

Posted on by Gail

If there was any doubt that Milwaukee Brewers owner Mark Attanasio wants to make good on not only a losing season but an unfortunate one for fans after leftfielder Ryan Braun accepted a 65-game suspension for violating Major League Baseball’s … Continue reading

Ryan Braun will always have a PR challenge

Posted on by Gail

Maybe you’ve heard… Brewers left-fielder Ryan Braun was suspended for 65 games, the balance of the regular season, by Major League Baseball for violating the organization’s drug program. While neither party specified the violations for which Braun was suspended, that … Continue reading

When social media is cruel, keep communication lines open

Posted on by Gail

You’ve heard the phrase “if you can’t say something nice, don’t say it at all.” Most of us were taught that lesson before kindergarten, but it escaped some people who hide behind screen names and spew mean-spirited comments on social … Continue reading

Whatever Penn State did with its PR efforts, do the opposite

Posted on by Gail

Sports, among other things, can serve as a respite for fans to forget about ills in the world. This week, the wicked face that stared us from our computer and television screens came from the world of sports. As a … Continue reading

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