Tag Archives: NFL

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NFL takes another PR hit; NY Giants fumble words and inaction

Posted on by Gail

Do you remember how the NFL and its teams were going to aggressively discipline those charged with domestic violence, and assured fans that they wouldn’t stand for it any longer? That was so 2014. Today if you look at facts … Continue reading

Social media is changing the way athletes make big announcements

Posted on by Gail

When it comes to professional athletes announcing their retirements, the media planets are in the process of a major realignment. Last week former Chicago Bears, Minnesota Vikings and Carolina defensive end Jared Allen announced that he was stepping away from … Continue reading

The NFL could generate great PR beyond the Super Bowl

Posted on by Gail

I was interviewed for a podcast last week when the host asked me about sports organizations that do the public relations thing wrong and what they could do to improve. I was really at a loss because there haven’t been … Continue reading

The NFL could flip Concussion movie into a public relations win

Posted on by Gail

I’m not a movie reviewer or a doctor. Like many of you, I’m a football fan, albeit one that often looks at professional football issues with a public relations eye. To me, there’s little that compares to the excitement of … Continue reading

The NFL, NFLPA legal wrangling has left many deflated

Posted on by Gail

Nearly nine months have passed and frankly, I’m worn out. Had it. I’m deflated. No, I didn’t give birth or anything crazy like that. I’m simply breathing a sigh of relief that U. S. District Court Judge Richard Berman put … Continue reading

Attract women to the NFL with respect, not recipes

Posted on by Gail

Last week the Tampa Bay Buccaneers announced its “RED Women’s Movement” marketing campaign, which is designed to attract females to the Bucs’ brand. I respect the end. The means, however, made thousands of women, including me, cringe. In its news … Continue reading

Football players: it’s time to step up your social media game

Posted on by Gail

A few weeks ago I wrote about why coaches and front officer personnel should care about social media and how their players use it. Since NFL training camps started last week and college football practices aren’t far behind, it’s time … Continue reading

Leading the Deflategate PR battle is …

Posted on by Gail

During the last weeks, I have read more sports legalese than most anyone who’s not a sports agent should. I have read about more bickering than you will hear at a dinner table with small children. I have read about … Continue reading

Looking for Super Bowl ad momentum after the game

Posted on by Gail

With the NCAA Basketball Tournament nearly upon us, I started to think about advertiser value or as the Association calls them, “corporate partners.” Reports of late reveal that Super Bowl advertisers, while they dish out millions of dollars for a … Continue reading

Roger Goodell passed on opportunity to reenergize his NFL leadership

Posted on by Gail

Super Bowl XLIX attracted 114.5 million viewers, making it the most watched show in U.S. television history. That’s ALL of television history. Not just sports programming. So it’s all good with the National Football League’s image because so many watched … Continue reading

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