When a host of a television talk show called me for an interview directly, I asked how she heard about me. She said that she looked up 'body building' on the internet and I was the person written about most. That visibility is because of Gail's efforts.
Certified Personal Trainer
- A key to effective publicity is simply being there.
- Be available; provide multiple ways for media to contact you when they need your expertise.
- Answer queries immediately!