Your client was just the perfect source - he was intelligent, knowledgeable, his comments were balanced and appropriately cautious, and still informative about the pluses of this technology. I just adored him - and hope to use him again in future stories.
Content Producer, WebMD.com, about a PUBLISIDE client
- A key to effective publicity is simply being there.
- Be available; provide multiple ways for media to contact you when they need your expertise.
- Answer queries immediately!