Category Archives: sports PR

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Sports PR is about helping media do their job

Posted on by Gail

Sports PR, along with every industry, has changed, but I maintain that those that publicize teams, individuals and products are in the business of making information and access relatively simple for media that cover them. The opposite seemed to happen in … Continue reading

Sports PR was front-and-center in this week’s news

Posted on by Gail

It was quite a week of you’re into sports PR case studies. Or just into sports. Sure, there’s that college conference basketball tournament thing. A few overtimes, buzzer-beaters and upsets are always good for a sport that seems to emerge … Continue reading

Sports network revenue stories educate consumers about more than stock prices

Posted on by Gail

There is reason for sports networks and their corporate parents to be concerned each time a negative revenue report is released in 2016, and it’s not all about dollars and cents on the surface. Sports networks – ok, ESPN in … Continue reading

Football players: it’s time to step up your social media game

Posted on by Gail

A few weeks ago I wrote about why coaches and front officer personnel should care about social media and how their players use it. Since NFL training camps started last week and college football practices aren’t far behind, it’s time … Continue reading

Leading the Deflategate PR battle is …

Posted on by Gail

During the last weeks, I have read more sports legalese than most anyone who’s not a sports agent should. I have read about more bickering than you will hear at a dinner table with small children. I have read about … Continue reading

Coaches, administrators and front office staffs are athletes’ key to sports social media education

Posted on by Gail

New sports seasons are almost upon us and with that, it’s time to start training. Not on the field or court this time, but on smartphones. We live in an era in which 64% all American adults own handsets that … Continue reading

Roger Goodell passed on opportunity to reenergize his NFL leadership

Posted on by Gail

Super Bowl XLIX attracted 114.5 million viewers, making it the most watched show in U.S. television history. That’s ALL of television history. Not just sports programming. So it’s all good with the National Football League’s image because so many watched … Continue reading

Athletes and media: when your task is to pitch a product, engage instead

Posted on by Gail

During the next two weeks we will hear dozens of current and former athletes as well as sports talent speak about the NFL and Super Bowl on behalf of sponsors. Companies pay individuals to promote their products and services for … Continue reading

When media interviews media: a host’s name matters

Posted on by Gail

You’ve cultivated an audience and your comments generate attention from media outlets in addition to the one that employs you. Maybe another market wants to hear your opinion about the beat you cover. Congratulations – you, Mr. or Ms. Media, … Continue reading

The NFL wanted 24-7 attention and by gosh it’s got it

Posted on by Gail

If you’re the NFL, I imagine you’re saying today to be careful of what you wish for. It seems that only light months ago that the National Football League commanded media attention for thousands of days on end with mostly … Continue reading

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