Category Archives: sports media

UFC tossed years of good publicity in media power play

Posted on by Gail

It wasn’t long ago that decades old sports leagues admired UFC’s creativity, popularity and fan loyalty. Publicity for this mixed martial arts organization was off the charts. Now we see it as a group that may have taken all of its … Continue reading

Sports PR is about helping media do their job

Posted on by Gail

Sports PR, along with every industry, has changed, but I maintain that those that publicize teams, individuals and products are in the business of making information and access relatively simple for media that cover them. The opposite seemed to happen in … Continue reading

Lessons to learn from Tunsil’s NFL Draft PR inferno

Posted on by Gail

Bill Belichick can get away with saying, “We’re onto [name-the-city],” each time he’s asked about a hot topic. A rookie that hasn’t played a down of football in the NFL? Not so much. As if Dolphins’ first-round pick Laremy Tunsil … Continue reading

Sports media – you need a website

Posted on by Gail

{This post originally appeared at nationalsportsmedia.org, previously National Sportsbroadcasters and Sportswriters Association, as it made a website transfer.} Sportscasters and Sportswriters: you need your own websites Sportscasters and sportswriters that have taken buyouts or were released in media organization downsizings ask, … Continue reading

10 ways Twitter wins the sports business game

Posted on by Gail

This week, Twitter-owned Periscope celebrated its first anniversary. Last week marked Twitter’s 10th year on our screens. As I’ve written, I use other social media and advise clients to use what meets their needs, but Twitter is my primary social media … Continue reading

Coaches, administrators and front office staffs are athletes’ key to sports social media education

Posted on by Gail

New sports seasons are almost upon us and with that, it’s time to start training. Not on the field or court this time, but on smartphones. We live in an era in which 64% all American adults own handsets that … Continue reading

You don’t need to be a household name to be a great sports broadcaster

Posted on by Gail

A former award-winning radio news reporter, Ken Fang is a respected sports media blogger for his own FangsBites.com as well as Awful Announcing. What I enjoy most about him as well as many others that report about media, he has … Continue reading

Tampa Bay Times’ Jones wants to learn something he didn’t already know from sports broadcasts

Posted on by Gail

The best sports announcers enrich, but don’t dominate a telecast, says Tampa Bay Times’ sports broadcast critic, Tom Jones. Sportscasters also teach him something he didn’t know before he tuned into the game. Jones is one of the sports media reporters … Continue reading

Ed Sherman shares what he thinks makes good sports broadcasters

Posted on by Gail

We’ve been watching A LOT of sports lately. College football bowl games started the year, and a SUPER Bowl followed. NBA action highlighted a few screens but during the past three weeks, our nation’s eyes have turned to the NCAA … Continue reading

Athletes and media: when your task is to pitch a product, engage instead

Posted on by Gail

During the next two weeks we will hear dozens of current and former athletes as well as sports talent speak about the NFL and Super Bowl on behalf of sponsors. Companies pay individuals to promote their products and services for … Continue reading

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