Category Archives: NFL

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Sports show love to the military for a price that’s not right

Posted on by Gail

During the last several years, we’ve seen members of the United States military honored at professional sports events with heart-warming reunions, stunning standing ovations, waving flags and touching warrior tributes. The public loves the ceremony and thought that their favorite … Continue reading

Attract women to the NFL with respect, not recipes

Posted on by Gail

Last week the Tampa Bay Buccaneers announced its “RED Women’s Movement” marketing campaign, which is designed to attract females to the Bucs’ brand. I respect the end. The means, however, made thousands of women, including me, cringe. In its news … Continue reading

Football players: it’s time to step up your social media game

Posted on by Gail

A few weeks ago I wrote about why coaches and front officer personnel should care about social media and how their players use it. Since NFL training camps started last week and college football practices aren’t far behind, it’s time … Continue reading

Leading the Deflategate PR battle is …

Posted on by Gail

During the last weeks, I have read more sports legalese than most anyone who’s not a sports agent should. I have read about more bickering than you will hear at a dinner table with small children. I have read about … Continue reading

Like a kid in a candy store, NFL Draft weekend is like a days-long treat for analyst Charles Davis

Posted on by Gail

It’s a day he’s prepared for all of his life. Well, his life the last five months. For anyone associated with or is a fan of the National Football League, the NFL Draft is like every holiday on the calendar … Continue reading

Looking for Super Bowl ad momentum after the game

Posted on by Gail

With the NCAA Basketball Tournament nearly upon us, I started to think about advertiser value or as the Association calls them, “corporate partners.” Reports of late reveal that Super Bowl advertisers, while they dish out millions of dollars for a … Continue reading

NFL Combine athletes: respect the media and the process. And lift heavy weights

Posted on by Gail

It’s NFL Combine week, a time when potential NFL draft prospects don skin-tight Under Armor skivvies and run really fast and jump super far. Or at least that’s the goal. As important as it is for young football players to … Continue reading

Ed Sabol was the founder of NFL storytelling

Posted on by Gail

Buzzwords in the publicity, public relations, marketing and advertising industries seem to pop into our vocabularies and change by the day. Within the last two years, those of us that work to get messages heard glommed onto what many of … Continue reading

Roger Goodell passed on opportunity to reenergize his NFL leadership

Posted on by Gail

Super Bowl XLIX attracted 114.5 million viewers, making it the most watched show in U.S. television history. That’s ALL of television history. Not just sports programming. So it’s all good with the National Football League’s image because so many watched … Continue reading

My take on Marshawn Lynch: He LOVES the attention.

Posted on by Gail

This is going to be short and sweet because I am personally tired of the Marshawn Lynch saying nothing story, as we approach Super Bowl XLIX. The only reason I clicked on any of the posts related to his 2-year-old responses … Continue reading

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