Category Archives: NFL

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Sit, stand … athletes must back social messages with action

Posted on by Gail

I’ve spent the last couple of months outlining evergreen blog topics to share insight into sports publicity and related business issues. As often the case, however, it’s a crisis that’s brought me out of my summer cave. The United States … Continue reading

NFL takes another PR hit; NY Giants fumble words and inaction

Posted on by Gail

Do you remember how the NFL and its teams were going to aggressively discipline those charged with domestic violence, and assured fans that they wouldn’t stand for it any longer? That was so 2014. Today if you look at facts … Continue reading

Madden NFL fans and new announcers find mutual brand respect

Posted on by Gail

I learned something about branding last week that shouldn’t be entirely surprising. When humans interact with humans as it relates to a brand, good things can happen. I had the privilege to attend EA Play with sports broadcaster Charles Davis, … Continue reading

Sports PR is about helping media do their job

Posted on by Gail

Sports PR, along with every industry, has changed, but I maintain that those that publicize teams, individuals and products are in the business of making information and access relatively simple for media that cover them. The opposite seemed to happen in … Continue reading

Lessons to learn from Tunsil’s NFL Draft PR inferno

Posted on by Gail

Bill Belichick can get away with saying, “We’re onto [name-the-city],” each time he’s asked about a hot topic. A rookie that hasn’t played a down of football in the NFL? Not so much. As if Dolphins’ first-round pick Laremy Tunsil … Continue reading

10 ways Twitter wins the sports business game

Posted on by Gail

This week, Twitter-owned Periscope celebrated its first anniversary. Last week marked Twitter’s 10th year on our screens. As I’ve written, I use other social media and advise clients to use what meets their needs, but Twitter is my primary social media … Continue reading

Sports PR was front-and-center in this week’s news

Posted on by Gail

It was quite a week of you’re into sports PR case studies. Or just into sports. Sure, there’s that college conference basketball tournament thing. A few overtimes, buzzer-beaters and upsets are always good for a sport that seems to emerge … Continue reading

Social media is changing the way athletes make big announcements

Posted on by Gail

When it comes to professional athletes announcing their retirements, the media planets are in the process of a major realignment. Last week former Chicago Bears, Minnesota Vikings and Carolina defensive end Jared Allen announced that he was stepping away from … Continue reading

Newton was wrong for his Super Bowl pressroom conduct, but shouldn’t be crucified

Posted on by Gail

Super Bowl 50 armchair quarterbacks are running at full force today, and comments are not so much about the game as they are about one player. And that player isn’t Peyton Manning or Von Miller. Cam Newton critics are loud … Continue reading

The NFL could generate great PR beyond the Super Bowl

Posted on by Gail

I was interviewed for a podcast last week when the host asked me about sports organizations that do the public relations thing wrong and what they could do to improve. I was really at a loss because there haven’t been … Continue reading

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