Category Archives: National Football League

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The NFL, NFLPA legal wrangling has left many deflated

Posted on by Gail

Nearly nine months have passed and frankly, I’m worn out. Had it. I’m deflated. No, I didn’t give birth or anything crazy like that. I’m simply breathing a sigh of relief that U. S. District Court Judge Richard Berman put … Continue reading

Attract women to the NFL with respect, not recipes

Posted on by Gail

Last week the Tampa Bay Buccaneers announced its “RED Women’s Movement” marketing campaign, which is designed to attract females to the Bucs’ brand. I respect the end. The means, however, made thousands of women, including me, cringe. In its news … Continue reading

Roger Goodell passed on opportunity to reenergize his NFL leadership

Posted on by Gail

Super Bowl XLIX attracted 114.5 million viewers, making it the most watched show in U.S. television history. That’s ALL of television history. Not just sports programming. So it’s all good with the National Football League’s image because so many watched … Continue reading

After a chaotic season, drama will drive us to watch Super Bowl XLIX

Posted on by Gail

Today is Super Bowl Sunday. It means different things to different people. In the retail world it’s an opportunity to sell more product. For restaurants, it culminates a weekend of game themed food specials and events. For sports fans, it’s … Continue reading

Social media likely helped drive NFL, NCAA moves

Posted on by Gail

Sports timelines — sans Derek Jeter — read more like rap sheets than stat sheets. We’re not just in the midst of football season, but in ironic timing, the last four weeks have read what we might expect from “CSI: Gridiron.” Take … Continue reading

The wildly popular NFL is here to stay, so it should step up and do good

Posted on by Gail

Yes, the National Football League has image issues. No, the multi-billion dollar NFL isn’t going anywhere soon. Commissioner Roger Goodell continues to be a public no-show (9 days and counting) and so far today, there are no new reports of … Continue reading

NFL draftees — take charge of your brand from Day One

Posted on by Gail

Congratulations to the dozens of young football players who will be drafted by one of 32 National Football League teams during the next four days. This is likely to be one of those days you will remember the rest of … Continue reading

Time (again) to teach NFL Rookies how to appropriately use social media

Posted on by Gail

(This post, written by Gail Sideman, originally appeared on The Football Educator website.) We see it seemingly at least once each week. An athlete or coach tweets something that they quickly delete but in the land of screen grabs, it … Continue reading

PGA golfer Steve Elkington knows how to tick off a lot of people

Posted on by Gail

While I wish I would have been quicker to write about the exemplary presser NFL Draft prospect Michael Sam conducted at the NFL Combine during the weekend (it’s a must-watch for ALL athletes), it’s the negative that drives me to … Continue reading

Wisconsin company’s endorsement deal with Seahawks’ Wilson is a PR dream

Posted on by Gail

Sometimes public relations professionals work long hours to produce campaigns, craft precisely worded news releases, and hit “send” on messages at just the right moment for businesses. Other times their charismatic, performance driven and kind-hearted football-player endorser leads his team … Continue reading

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