Category Archives: media

UFC tossed years of good publicity in media power play

Posted on by Gail

It wasn’t long ago that decades old sports leagues admired UFC’s creativity, popularity and fan loyalty. Publicity for this mixed martial arts organization was off the charts. Now we see it as a group that may have taken all of its … Continue reading

Sports PR is about helping media do their job

Posted on by Gail

Sports PR, along with every industry, has changed, but I maintain that those that publicize teams, individuals and products are in the business of making information and access relatively simple for media that cover them. The opposite seemed to happen in … Continue reading

10 ways Twitter wins the sports business game

Posted on by Gail

This week, Twitter-owned Periscope celebrated its first anniversary. Last week marked Twitter’s 10th year on our screens. As I’ve written, I use other social media and advise clients to use what meets their needs, but Twitter is my primary social media … Continue reading

Social media is changing the way athletes make big announcements

Posted on by Gail

When it comes to professional athletes announcing their retirements, the media planets are in the process of a major realignment. Last week former Chicago Bears, Minnesota Vikings and Carolina defensive end Jared Allen announced that he was stepping away from … Continue reading

Sports network revenue stories educate consumers about more than stock prices

Posted on by Gail

There is reason for sports networks and their corporate parents to be concerned each time a negative revenue report is released in 2016, and it’s not all about dollars and cents on the surface. Sports networks – ok, ESPN in … Continue reading

Tampa Bay Times’ Jones wants to learn something he didn’t already know from sports broadcasts

Posted on by Gail

The best sports announcers enrich, but don’t dominate a telecast, says Tampa Bay Times’ sports broadcast critic, Tom Jones. Sportscasters also teach him something he didn’t know before he tuned into the game. Jones is one of the sports media reporters … Continue reading

Ed Sherman shares what he thinks makes good sports broadcasters

Posted on by Gail

We’ve been watching A LOT of sports lately. College football bowl games started the year, and a SUPER Bowl followed. NBA action highlighted a few screens but during the past three weeks, our nation’s eyes have turned to the NCAA … Continue reading

NFL Combine athletes: respect the media and the process. And lift heavy weights

Posted on by Gail

It’s NFL Combine week, a time when potential NFL draft prospects don skin-tight Under Armor skivvies and run really fast and jump super far. Or at least that’s the goal. As important as it is for young football players to … Continue reading

After a chaotic season, drama will drive us to watch Super Bowl XLIX

Posted on by Gail

Today is Super Bowl Sunday. It means different things to different people. In the retail world it’s an opportunity to sell more product. For restaurants, it culminates a weekend of game themed food specials and events. For sports fans, it’s … Continue reading

My take on Marshawn Lynch: He LOVES the attention.

Posted on by Gail

This is going to be short and sweet because I am personally tired of the Marshawn Lynch saying nothing story, as we approach Super Bowl XLIX. The only reason I clicked on any of the posts related to his 2-year-old responses … Continue reading

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