Category Archives: Gail Sideman

Happy Birthday, Twitter!

Posted on by Gail

You’re a decade old and like many pre-teens, you’re experiencing some growing pains. You’re a bit indecisive (140 characters or 10,000 characters?). You have pimples (abusive accounts remain active after people have begged you to silence harmful trolls). Like in … Continue reading

Wisconsin company’s endorsement deal with Seahawks’ Wilson is a PR dream

Posted on by Gail

Sometimes public relations professionals work long hours to produce campaigns, craft precisely worded news releases, and hit “send” on messages at just the right moment for businesses. Other times their charismatic, performance driven and kind-hearted football-player endorser leads his team … Continue reading

Colts owner fails the big game PR test

Posted on by Gail

There are times when someone just shouldn’t speak.  If tempted, zip it. Are you reading this, Jim Irsay? Irsay is a football team owner. He’s not a player, not a coach and not someone who in most circumstances, has to … Continue reading

Smart NFL players focus. On their finances.

Posted on by Gail

By now, National Football League players are all snug in their roster spots and cashing their multi-zero checks every two weeks… Not so fast. Rookies and veterans alike are smart to keep their focus on the field with one eye … Continue reading

You didn’t make the NFL cut and you’re ticked

Posted on by Gail

No one can blame you. You’ve just spent the last six weeks working out in an NFL training camp trying to earn a coveted roster spot. You dreamt of playing pro football since you were a kid; there were hours … Continue reading

Athletes in NFL training camps: keep comments classy

Posted on by Gail

Athletes competing for NFL roster spots or higher positions on the team ladder face daunting challenges in training camp. The No. 1A task that ranks next to the top priority to stay healthy, is not to make headlines for the … Continue reading

Milwaukee Brewers, team owner step up to meet PR challenge

Posted on by Gail

If there was any doubt that Milwaukee Brewers owner Mark Attanasio wants to make good on not only a losing season but an unfortunate one for fans after leftfielder Ryan Braun accepted a 65-game suspension for violating Major League Baseball’s … Continue reading

Louisville’s Kenny Klein occupies the penthouse of sports PR professionals

Posted on by Gail

Editor’s Note: I intended to post this one week after the Final Four. With all that happened in the sports world, including the tragedy at the Boston Marathon, there never seemed to be a “good” time. While I may have … Continue reading

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