Category Archives: football

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NFL takes another PR hit; NY Giants fumble words and inaction

Posted on by Gail

Do you remember how the NFL and its teams were going to aggressively discipline those charged with domestic violence, and assured fans that they wouldn’t stand for it any longer? That was so 2014. Today if you look at facts … Continue reading

Madden NFL fans and new announcers find mutual brand respect

Posted on by Gail

I learned something about branding last week that shouldn’t be entirely surprising. When humans interact with humans as it relates to a brand, good things can happen. I had the privilege to attend EA Play with sports broadcaster Charles Davis, … Continue reading

Sports PR is about helping media do their job

Posted on by Gail

Sports PR, along with every industry, has changed, but I maintain that those that publicize teams, individuals and products are in the business of making information and access relatively simple for media that cover them. The opposite seemed to happen in … Continue reading

Lessons to learn from Tunsil’s NFL Draft PR inferno

Posted on by Gail

Bill Belichick can get away with saying, “We’re onto [name-the-city],” each time he’s asked about a hot topic. A rookie that hasn’t played a down of football in the NFL? Not so much. As if Dolphins’ first-round pick Laremy Tunsil … Continue reading

Auburn football coach’s new car is a cool recruiting tool

Posted on by Gail

We are our brands. Each time we step foot out the door each day, we subliminally share our brands in how we dress, act, what car we drive and its color. That’s why when I read the headline “Recruiting tool? … Continue reading

The NFL could generate great PR beyond the Super Bowl

Posted on by Gail

I was interviewed for a podcast last week when the host asked me about sports organizations that do the public relations thing wrong and what they could do to improve. I was really at a loss because there haven’t been … Continue reading

The NFL could flip Concussion movie into a public relations win

Posted on by Gail

I’m not a movie reviewer or a doctor. Like many of you, I’m a football fan, albeit one that often looks at professional football issues with a public relations eye. To me, there’s little that compares to the excitement of … Continue reading

The NFL, NFLPA legal wrangling has left many deflated

Posted on by Gail

Nearly nine months have passed and frankly, I’m worn out. Had it. I’m deflated. No, I didn’t give birth or anything crazy like that. I’m simply breathing a sigh of relief that U. S. District Court Judge Richard Berman put … Continue reading

Tampa Bay Bucs have women seeing RED but not in the way it intended

Posted on by Gail

To those outside of Florida and the Twitterverse that haven’t heard of the Bucs RED for Women marketing campaign that was announced this week, you missed a publicity mess. Man or woman, it might make you react like I did: ARE … Continue reading

Like a kid in a candy store, NFL Draft weekend is like a days-long treat for analyst Charles Davis

Posted on by Gail

It’s a day he’s prepared for all of his life. Well, his life the last five months. For anyone associated with or is a fan of the National Football League, the NFL Draft is like every holiday on the calendar … Continue reading

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