Category Archives: Football players

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Sit, stand … athletes must back social messages with action

Posted on by Gail

I’ve spent the last couple of months outlining evergreen blog topics to share insight into sports publicity and related business issues. As often the case, however, it’s a crisis that’s brought me out of my summer cave. The United States … Continue reading

The NFL could flip Concussion movie into a public relations win

Posted on by Gail

I’m not a movie reviewer or a doctor. Like many of you, I’m a football fan, albeit one that often looks at professional football issues with a public relations eye. To me, there’s little that compares to the excitement of … Continue reading

After a chaotic season, drama will drive us to watch Super Bowl XLIX

Posted on by Gail

Today is Super Bowl Sunday. It means different things to different people. In the retail world it’s an opportunity to sell more product. For restaurants, it culminates a weekend of game themed food specials and events. For sports fans, it’s … Continue reading

My take on Marshawn Lynch: He LOVES the attention.

Posted on by Gail

This is going to be short and sweet because I am personally tired of the Marshawn Lynch saying nothing story, as we approach Super Bowl XLIX. The only reason I clicked on any of the posts related to his 2-year-old responses … Continue reading

The wildly popular NFL is here to stay, so it should step up and do good

Posted on by Gail

Yes, the National Football League has image issues. No, the multi-billion dollar NFL isn’t going anywhere soon. Commissioner Roger Goodell continues to be a public no-show (9 days and counting) and so far today, there are no new reports of … Continue reading

NFL draftees — take charge of your brand from Day One

Posted on by Gail

Congratulations to the dozens of young football players who will be drafted by one of 32 National Football League teams during the next four days. This is likely to be one of those days you will remember the rest of … Continue reading

Time (again) to teach NFL Rookies how to appropriately use social media

Posted on by Gail

(This post, written by Gail Sideman, originally appeared on The Football Educator website.) We see it seemingly at least once each week. An athlete or coach tweets something that they quickly delete but in the land of screen grabs, it … Continue reading

An open letter to Seahawks cornerback, Richard Sherman

Posted on by Gail

Dear Richard — I was wrong. I experienced a knee-jerk reaction during your rant to FOX Sports’ Erin Andrews and all of us in TV Land, I retweeted something about a Stanford education not teaching you how to act intelligently. … Continue reading

Smart NFL players focus. On their finances.

Posted on by Gail

By now, National Football League players are all snug in their roster spots and cashing their multi-zero checks every two weeks… Not so fast. Rookies and veterans alike are smart to keep their focus on the field with one eye … Continue reading

You didn’t make the NFL cut and you’re ticked

Posted on by Gail

No one can blame you. You’ve just spent the last six weeks working out in an NFL training camp trying to earn a coveted roster spot. You dreamt of playing pro football since you were a kid; there were hours … Continue reading

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