Category Archives: branding

Madden NFL fans and new announcers find mutual brand respect

Posted on by Gail

I learned something about branding last week that shouldn’t be entirely surprising. When humans interact with humans as it relates to a brand, good things can happen. I had the privilege to attend EA Play with sports broadcaster Charles Davis, … Continue reading

Jordan Spieth rewrote the book on sportsmanship, sports PR

Posted on by Gail

PGA Tour member, Jordan Spieth is a professional golfer, not a sports publicist, he could have a second career as the latter. Roll out the cliches when you consider Spieth after a devastating Masters Tournament finish. Grace under pressure. Sportswriter’s … Continue reading

Auburn football coach’s new car is a cool recruiting tool

Posted on by Gail

We are our brands. Each time we step foot out the door each day, we subliminally share our brands in how we dress, act, what car we drive and its color. That’s why when I read the headline “Recruiting tool? … Continue reading

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