Author Archives: Gail

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About Gail

Gail Sideman is a self-described news hound that hustles to meet the needs of an ever-changing media universe. While the way that news is delivered has changed and expanded, Sideman insists that the basics and value of a great story are as entrenched in our desire to know, as ever. Stories that people want to share and hear, she says, is why delivery speed and social media has grown so popular. ← Older posts Newer posts →

Sports media – you need a website

Posted on by Gail

{This post originally appeared at nationalsportsmedia.org, previously National Sportsbroadcasters and Sportswriters Association, as it made a website transfer.} Sportscasters and Sportswriters: you need your own websites Sportscasters and sportswriters that have taken buyouts or were released in media organization downsizings ask, … Continue reading

10 ways Twitter wins the sports business game

Posted on by Gail

This week, Twitter-owned Periscope celebrated its first anniversary. Last week marked Twitter’s 10th year on our screens. As I’ve written, I use other social media and advise clients to use what meets their needs, but Twitter is my primary social media … Continue reading

Happy Birthday, Twitter!

Posted on by Gail

You’re a decade old and like many pre-teens, you’re experiencing some growing pains. You’re a bit indecisive (140 characters or 10,000 characters?). You have pimples (abusive accounts remain active after people have begged you to silence harmful trolls). Like in … Continue reading

Sports PR was front-and-center in this week’s news

Posted on by Gail

It was quite a week of you’re into sports PR case studies. Or just into sports. Sure, there’s that college conference basketball tournament thing. A few overtimes, buzzer-beaters and upsets are always good for a sport that seems to emerge … Continue reading

Auburn football coach’s new car is a cool recruiting tool

Posted on by Gail

We are our brands. Each time we step foot out the door each day, we subliminally share our brands in how we dress, act, what car we drive and its color. That’s why when I read the headline “Recruiting tool? … Continue reading

Social media is changing the way athletes make big announcements

Posted on by Gail

When it comes to professional athletes announcing their retirements, the media planets are in the process of a major realignment. Last week former Chicago Bears, Minnesota Vikings and Carolina defensive end Jared Allen announced that he was stepping away from … Continue reading

Sports network revenue stories educate consumers about more than stock prices

Posted on by Gail

There is reason for sports networks and their corporate parents to be concerned each time a negative revenue report is released in 2016, and it’s not all about dollars and cents on the surface. Sports networks – ok, ESPN in … Continue reading

Newton was wrong for his Super Bowl pressroom conduct, but shouldn’t be crucified

Posted on by Gail

Super Bowl 50 armchair quarterbacks are running at full force today, and comments are not so much about the game as they are about one player. And that player isn’t Peyton Manning or Von Miller. Cam Newton critics are loud … Continue reading

The NFL could generate great PR beyond the Super Bowl

Posted on by Gail

I was interviewed for a podcast last week when the host asked me about sports organizations that do the public relations thing wrong and what they could do to improve. I was really at a loss because there haven’t been … Continue reading

The NFL could flip Concussion movie into a public relations win

Posted on by Gail

I’m not a movie reviewer or a doctor. Like many of you, I’m a football fan, albeit one that often looks at professional football issues with a public relations eye. To me, there’s little that compares to the excitement of … Continue reading

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