Author Archives: Gail

avatar

About Gail

Gail Sideman is a self-described news hound that hustles to meet the needs of an ever-changing media universe. While the way that news is delivered has changed and expanded, Sideman insists that the basics and value of a great story are as entrenched in our desire to know, as ever. Stories that people want to share and hear, she says, is why delivery speed and social media has grown so popular. ← Older posts

Sit, stand … athletes must back social messages with action

Posted on by Gail

I’ve spent the last couple of months outlining evergreen blog topics to share insight into sports publicity and related business issues. As often the case, however, it’s a crisis that’s brought me out of my summer cave. The United States … Continue reading

NFL takes another PR hit; NY Giants fumble words and inaction

Posted on by Gail

Do you remember how the NFL and its teams were going to aggressively discipline those charged with domestic violence, and assured fans that they wouldn’t stand for it any longer? That was so 2014. Today if you look at facts … Continue reading

Brett Favre will always be a part of Lambeau Field

Posted on by Gail

There are some sports organizations that do their thing bigger and better than others. With the NFL set to unveil its 2016 Hall of Fame class this weekend, I nod to the league and its teams when I think of … Continue reading

Madden NFL fans and new announcers find mutual brand respect

Posted on by Gail

I learned something about branding last week that shouldn’t be entirely surprising. When humans interact with humans as it relates to a brand, good things can happen. I had the privilege to attend EA Play with sports broadcaster Charles Davis, … Continue reading

UFC tossed years of good publicity in media power play

Posted on by Gail

It wasn’t long ago that decades old sports leagues admired UFC’s creativity, popularity and fan loyalty. Publicity for this mixed martial arts organization was off the charts. Now we see it as a group that may have taken all of its … Continue reading

Media interview plunges Baylor crisis deeper, if possible

Posted on by Gail

I won’t go into great detail about what was horribly wrong with an interview Waco, Texas KWIX-TV television reporter Julie Hays conducted with former Baylor University chancellor Ken Starr. All you have to do is watch it. You don’t have … Continue reading

Sports PR is about helping media do their job

Posted on by Gail

Sports PR, along with every industry, has changed, but I maintain that those that publicize teams, individuals and products are in the business of making information and access relatively simple for media that cover them. The opposite seemed to happen in … Continue reading

Dakich drives change with his radio show

Posted on by Gail

Non-profit organizations could take a lesson from Dan Dakich about how to mobilize a community. When he speaks, people listen. And they act. Best known for his work as an ESPN college basketball analyst and former coach, Dakich is host of … Continue reading

Lessons to learn from Tunsil’s NFL Draft PR inferno

Posted on by Gail

Bill Belichick can get away with saying, “We’re onto [name-the-city],” each time he’s asked about a hot topic. A rookie that hasn’t played a down of football in the NFL? Not so much. As if Dolphins’ first-round pick Laremy Tunsil … Continue reading

Jordan Spieth rewrote the book on sportsmanship, sports PR

Posted on by Gail

PGA Tour member, Jordan Spieth is a professional golfer, not a sports publicist, he could have a second career as the latter. Roll out the cliches when you consider Spieth after a devastating Masters Tournament finish. Grace under pressure. Sportswriter’s … Continue reading

← Older posts
css.php