Monthly Archives: June 2016

Madden NFL fans and new announcers find mutual brand respect

Posted on by Gail

I learned something about branding last week that shouldn’t be entirely surprising. When humans interact with humans as it relates to a brand, good things can happen. I had the privilege to attend EA Play with sports broadcaster Charles Davis, … Continue reading

UFC tossed years of good publicity in media power play

Posted on by Gail

It wasn’t long ago that decades old sports leagues admired UFC’s creativity, popularity and fan loyalty. Publicity for this mixed martial arts organization was off the charts. Now we see it as a group that may have taken all of its … Continue reading

Media interview plunges Baylor crisis deeper, if possible

Posted on by Gail

I won’t go into great detail about what was horribly wrong with an interview Waco, Texas KWIX-TV television reporter Julie Hays conducted with former Baylor University chancellor Ken Starr. All you have to do is watch it. You don’t have … Continue reading

css.php