Monthly Archives: August 2015

Attract women to the NFL with respect, not recipes

Posted on by Gail

Last week the Tampa Bay Buccaneers announced its “RED Women’s Movement” marketing campaign, which is designed to attract females to the Bucs’ brand. I respect the end. The means, however, made thousands of women, including me, cringe. In its news … Continue reading

Tampa Bay Bucs have women seeing RED but not in the way it intended

Posted on by Gail

To those outside of Florida and the Twitterverse that haven’t heard of the Bucs RED for Women marketing campaign that was announced this week, you missed a publicity mess. Man or woman, it might make you react like I did: ARE … Continue reading

Football players: it’s time to step up your social media game

Posted on by Gail

A few weeks ago I wrote about why coaches and front officer personnel should care about social media and how their players use it. Since NFL training camps started last week and college football practices aren’t far behind, it’s time … Continue reading

Leading the Deflategate PR battle is …

Posted on by Gail

During the last weeks, I have read more sports legalese than most anyone who’s not a sports agent should. I have read about more bickering than you will hear at a dinner table with small children. I have read about … Continue reading

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