Monthly Archives: March 2015

Looking for Super Bowl ad momentum after the game

Posted on by Gail

With the NCAA Basketball Tournament nearly upon us, I started to think about advertiser value or as the Association calls them, “corporate partners.” Reports of late reveal that Super Bowl advertisers, while they dish out millions of dollars for a … Continue reading

Curt Schilling tracked Twitter trolls and put social media ugliness on notice

Posted on by Gail

People have tasked to find ways about how to silence anonymous Twitter users that post threats and bully others. It only took Curt Schilling a few hours. Last week, Schilling, a retired Major League Baseball pitcher, proudly tweeted congratulations to his … Continue reading