Monthly Archives: February 2015

NFL Combine athletes: respect the media and the process. And lift heavy weights

Posted on by Gail

It’s NFL Combine week, a time when potential NFL draft prospects don skin-tight Under Armor skivvies and run really fast and jump super far. Or at least that’s the goal. As important as it is for young football players to … Continue reading

Ed Sabol was the founder of NFL storytelling

Posted on by Gail

Buzzwords in the publicity, public relations, marketing and advertising industries seem to pop into our vocabularies and change by the day. Within the last two years, those of us that work to get messages heard glommed onto what many of … Continue reading

Roger Goodell passed on opportunity to reenergize his NFL leadership

Posted on by Gail

Super Bowl XLIX attracted 114.5 million viewers, making it the most watched show in U.S. television history. That’s ALL of television history. Not just sports programming. So it’s all good with the National Football League’s image because so many watched … Continue reading

After a chaotic season, drama will drive us to watch Super Bowl XLIX

Posted on by Gail

Today is Super Bowl Sunday. It means different things to different people. In the retail world it’s an opportunity to sell more product. For restaurants, it culminates a weekend of game themed food specials and events. For sports fans, it’s … Continue reading