Monthly Archives: January 2015

My take on Marshawn Lynch: He LOVES the attention.

Posted on by Gail

This is going to be short and sweet because I am personally tired of the Marshawn Lynch saying nothing story, as we approach Super Bowl XLIX. The only reason I clicked on any of the posts related to his 2-year-old responses … Continue reading

Athletes and media: when your task is to pitch a product, engage instead

Posted on by Gail

During the next two weeks we will hear dozens of current and former athletes as well as sports talent speak about the NFL and Super Bowl on behalf of sponsors. Companies pay individuals to promote their products and services for … Continue reading

When media interviews media: a host’s name matters

Posted on by Gail

You’ve cultivated an audience and your comments generate attention from media outlets in addition to the one that employs you. Maybe another market wants to hear your opinion about the beat you cover. Congratulations – you, Mr. or Ms. Media, … Continue reading