Monthly Archives: June 2011

Mark Cuban makes marketing a way of life

Posted on by Gail

The likes of Mark Cuban are original word of mouth marketers and sports publicists and we, on the outside, stand to learn a lot — if we listen, read, learn and break the rules once in awhile. Continue reading

LeBron, You’ve Got a (an ongoing) PR Problem

Posted on by Gail

Then there’s LeBron. He needs no last name. His basketball career has been documented since puberty. And that’s probably why he says and does things at which we can only shake our heads. Did he physically hurt anyone? No. Did he commit a crime? No. Did he make people mad? Yes…a few (million).

Public relations is ongoing and not necessarily political. In these days of multi-media, you’ve got show a genuine heart. Continue reading