Monthly Archives: February 2011

Is “The Belt” the Next Cheesehead?

Posted on by Gail

Do you remember 1987 when the Cheesehead took the world by storm? (Ok, the state of Wisconsin and mobile Packers fans…)

I believe that “The Belt” could be the next big thing. Again, the popularity would likely launch in Wisconsin, then… watch out world! Green Bay Packers quarterback, Aaron Rodgers made the gesture of donning a winning boxing belt during the NFL Playoffs and famously expressed the sentiment again when he accepted the Super Bowl XLV Most Valuable Player award.
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Mother Nature’s PR Efforts Fail at Super Bowl XLV

Posted on by Gail

There was a record number of media credentials distributed for Super Bowl XLV in Dallas, er, North Texas. That means that whatever happens this week can potentially be reported more than 5,000 times.
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