PUBLISIDE owner/publicist, Gail Sideman enjoyed a chat with Sports Emmy Award winner, James Brown, at Book Expo America, 2009. "JB" was in New York to promote his book, "Role of a Lifetime" which he co-authored with Nathan Whitaker and Tony Dungy.
PUBLISIDE owner/publicist, Gail Sideman enjoyed a chat with Sports Emmy Award winner, James Brown, at Book Expo America, 2009. "JB" was in New York to promote his book, "Role of a Lifetime" which he co-authored with Nathan Whitaker and Tony Dungy.
PUBLISIDE owner/publicist, Gail Sideman, is proud to be a Guerilla Marketing Practitioner after studying with Jay Conrad Levinson, the father of Guerilla Marketing, at the Guerilla Marketing Business University in Orlando, Fla. According to Entrepreneur Magazine, "No one knows how to use the weapons of the trade better than industry expert, Jay Levinson."
PUBLIPEDIA
Publicity Search Engine
Advertising
A message communicated to the public via purchased space or air time in print (newspaper, magazine, newsletter, billboard) or electronic (television, radio, Internet, marquee) media to bring customer attention to a product or service.
Branding
Distinctive name, visual identity and reputation that identifies a product or service.
Media Relations
Ongoing, informational relationships with journalists that help them report newsworthy and credible stories to their readers and viewers.
Promotion
A combination of advertising, sales and public relations activities with the sole purpose to create attention that leads to sales.
Publicity
Media relations activities that result in news or feature coverage by a reporter in print or electronic media outlets.
PUBLISIDE = SMS (Social Media Savvy)
Puzzled by all the Social Media options available for publicity?
PUBLISIDE understands that once you decide to publicize and work to enhance your brand via social media, it can be difficult to know just where to start. We're here to help, and below, are four ways we can help you:
Publicity Coach -- Learn to understand how social media may benefit your business from the comfort of your own computer screen! Take away basic tips about how you may integrate social and traditional media. Ask questions about how you can improve your communications effort based on your target audience. Gail Sideman is an award-winning publicist and writer/editor who can help take your business buzz to the next level. Hourly via Skype.
Social Media FTW (for the win!) -- This package helps sports organizations, athletes and affiliates establish a social media presence on Twitter, Facebook Fan page and tips on effective LinkedIn communication. PUBLISIDE will guide you to the most effective social media strategy for your organization and take you through "engagement drills" to get the most out of your experience while making connections with your target audience. (Includes a custom-created Twitter background.)
Twitter Training for Authors -- Enjoy learning how your business can benefit from using Twitter as a buzz communication tool. Includes account set-up along with profile photo and 160 characters that best describe you to a target market. Also features a custom Twitter background, "engagement drills" that suggest sample tweets that add value to your Twitter posts, keyword suggestions for your posts, guidance for third-party applications that may benefit your business and tips for how to monetize your Twitter use.
(Everything but) the kitchen sink publicity package -- Six months of a combination traditional and social media engagement to best publicize your product or service. Activities are based on your needs and target audiences, but all projects include copy writing for an online press room, social media set-up and guidance, and interview coaching prior to dates with reporters.
Want to combine packages? Call for custom programs or to get started. All packages are payable with 50 percent prior to the start of the project, with the balance required at its conclusion. Publicity Coach session fees are required prior to scheduled sessions.
Samples to get you started:
Twitter Map
Twictionary for additional assistance.
Contract now to get started!
COMMENTS
"Gail knows media. She's been on the newspaper side of the business and has spent years working with the ever-changing television industry. She is straight forward and honest which serves clients and media well because they know she won't mislead when identifying quality story content."
Michael Burks, Emmy Award Winning TV Producer
"When a host of a television talk show called me for an interview directly, I asked how she heard about me. She said that she looked up 'body building' on the internet and I was the person written about most. That visibility is because of Gail's efforts."
Romal Criss, Certified Personal Trainer
"On first meeting Gail on the busy show floor at Book Expo America, I was amazed at how many great ideas -- very specific, very tailored to my current title -- she was able -- and willing! -- to just toss off the top of her head. Not only is this pro sharp and fast on the draw, she's kind, genuinely interested in your projects, and uncommonly generous. I was so impressed I even referred her to a colleague outside the publishing industry, and I'm careful about my referrals. Friendly, creative and budget-conscious -- what's not to like?"
Mary Shafer, Publisher, Word Forge Books
wordforgebooks.com
"I think you really do live up to your advertising: you jump through hoops for your clients."
Timothy Caldwell, Author, "The Chaplain's Assistant"
"Your client was just the perfect source - he was intelligent, knowledgeable, his comments were balanced and appropriately cautious, and still informative about the pluses of this technology. I just adored him - and hope to use him again in future stories."
Colette Bouchez, Content Producer, WebMD.com, about a PUBLISIDE client
"I think Gail is a 'role model' [in sports publicity] that many should aspire to emulate."
Alfred White
Associate Commissioner, Conference USA